Agenda - February 6, 2018
We'll be exploring what's next for data through a variety of talks, fireside chats, and panels. You'll find our preliminary lineup below. Check back for updates.
8:00 AM - Registration and Breakfast
9:00 AM - 12:45 – MORNING SESSIONS
Engineering a New Era of Accountability
In the new data driven marketing landscape, digital and creative media need to co-exist on new dimensions. Take a peak into the future where data interprets emotion.
Scott Hagedorn, CEO, Hearts & Science
Data Sheds Light On Opportunity
The availability of data provides all kinds of insights, but which ones really matter? Data streams from offline, online, and in-universe are fused to understand consumer behavior and optimize consumer experience.
Smart Data, Smart Strategies
Find out how data is dissected by different agency models in order to provide strategic and meaningful insights and strategies for connecting with consumers.
Jason Kodish, Chief Data Officer, Publicis Spine
Data Makes Ideas Lucid
Check back for session description.
Katrin Ribant, Chief Solutions Officer, Co-Founder, Datorama
How to Drive Future Value in Programmatic through Data
The world of programmatic is evolving. Different models and different dependencies are driving new views of not only how to execute programmatic in the future, but also how to drive the most value against client communication priorities.
Ed Montes, Chief Revenue Officer, DataXu
Erica Schmidt, Managing Director, North America, Cadreon
David Kohl, President and CEO, TrustX
Moderator: Joanna O'Connel, VP, Principal Analyst, Forrester
12:45 PM - Lunch
2:00 PM - 5:20 PM – AFTERNOON SESSIONS
Data as revelation
Check back for the session description and speaker info
Data Powers an Intelligent World
Everywhere you look, AI is powering visions of how everything we do and touch in the world will change. Is it hype? Is it close or far away? How will it impact me? How will it impact the advertising industry? Hear the experts on AI in their fields and their prognostications about what the future really looks like.
Data Crosses Devices
Are we ready for a cross media world? The march toward cross media quantification will be complex and rewarding. As consumers adopt new behaviors and migrate to new technologies, the industry's ability to follow these consumers and quantify the impact of their choices will be critical. In this session we will tackle cross media context from both a targeting and a measurement perspective. Come see the bets that are being made on following consumers across devices.
Part 1 – Measurement
George Ivie, CEO and Executive Director, Media Rating Council, Inc.
Part 2 – Targeting
Is Your House in Order?
The EU’s General Data Protection Regulation is set to take effect in May of 2018. These regulations impact how organixations collect store and use personal information on any EU customer. This session will discuss the implications on GDPR - what organizations need to know now and how this wil limpact the industry.
John Montgomery, Global Executive Vice President of Brand Safety, GroupM
Heidi Young, EVP, Deputy General Counsel, Publicis Re:Sources
Moderator: Dick O'Brien, EVP, Government Relations, 4A's