Agenda - February 6, 2018

We'll be exploring what's next for data through a variety of talks, fireside chats, and panels. You'll find our preliminary lineup below. Check back for updates.


8:00 AM - Registration and Breakfast
 


9:00 AM - 12:45 – MORNING SESSIONS

Engineering a New Era of Accountability

In the new data driven marketing landscape, digital and creative media need to co-exist on new dimensions. Take a peak into the future where data interprets emotion.

Keynote Speaker:
Scott Hagedorn,
CEO, Hearts & Science

Data Sheds Light On Opportunity

The availability of data provides all kinds of insights, but which ones really matter? Data streams from offline, online, and in-universe are fused to understand consumer behavior and optimize consumer experience.

Speakers TBD

 

 

Smart Data, Smart Strategies

Find out how data is dissected by different agency models in order to provide strategic and meaningful insights and strategies for connecting with consumers.

Sharona Sankar King, EVP, Head of Marketing Science, BBDO
Andy Fisher, Chief Analytics Officer, Merkle
Michael Kaushansky, Chief Data Officer, Havas

Jason Kodish, Chief Data Officer, Publicis Spine

Moderator: TBD

 

 

Data Makes Ideas Lucid

Check back for session description.

Katrin Ribant, Chief Solutions Officer, Co-Founder, Datorama

Others TBD

How to Drive Future Value in Programmatic through Data

The world of programmatic is evolving. Different models and different dependencies are driving new views of not only how to execute programmatic in the future, but also how to drive the most value against client communication priorities.

Ed Montes, Chief Revenue Officer, DataXu
Erica Schmidt, Managing Director, North America, Cadreon
David Kohl, President and CEO, TrustX

Others TBD

Moderator: Joanna O'Connel, VP, Principal Analyst, Forrester



12:45 PM - Lunch



2:00 PM - 5:20 PM – AFTERNOON SESSIONS

Data as revelation

Check back for the session description and speaker info

Data Powers an Intelligent World

Everywhere you look, AI is powering visions of how everything we do and touch in the world will change. Is it hype? Is it close or far away? How will it impact me? How will it impact the advertising industry? Hear the experts on AI in their fields and their prognostications about what the future really looks like.

Speakers TBD

Data Crosses Devices

Are we ready for a cross media world? The march toward cross media quantification will be complex and rewarding. As consumers adopt new behaviors and migrate to new technologies, the industry's ability to follow these consumers and quantify the impact of their choices will be critical. In this session we will tackle cross media context from both a targeting and a measurement perspective. Come see the bets that are being made on following consumers across devices.

Part 1 – Measurement

George Ivie, CEO and Executive Director, Media Rating Council, Inc.
 

Part 2 – Targeting


Adam Gerber, Senior Vice President, Investment, North America, Essence
Moderator: Jane Clarke
, CEO, Coalition for Innovative Media Measurement

Is Your House in Order?

The EU’s General Data Protection Regulation is set to take effect in May of 2018. These regulations impact how organixations collect store and use personal information on any EU customer. This session will discuss the implications on GDPR  - what organizations need to know now and how this wil limpact the industry.

John Montgomery, Global Executive Vice President of Brand Safety, GroupM

Heidi Young, EVP, Deputy General Counsel, Publicis Re:Sources

Moderator: Dick O'Brien, EVP, Government Relations, 4A's