As President of Starcom USA, Amanda Richman oversees the agency’s investment strategy and activation across all channels and clients, including Airbnb, Bank of America, Best Buy, ESPN, Kraft Heinz and Samsung, among others. As the leader of a 500+ person investment practice, Richman has shifted the agency model from siloed investment teams to integrated, cross-channel expertise across video, display, search, social, mobile, publishing, local, commerce and programmatic.
Previously, Richman served as the President of Digital for Mediavest, where she oversaw the capability, team and investment for clients including Coca-Cola, Comcast, Procter & Gamble and Walmart. She also served as SMG’s digital lead for Emerging Markets. Prior to joining SMG, Richman held several senior management positions at The Interpublic Group’s interactive firms and Time Warner’s first interactive television trial.
Richman's reputation for motivating clients to embrace innovation and integration has garnered numerous accolades, including ad:tech “Industry Achievement” (2015), 212 “Thought Leader” (2014), Advertising Age “Media Maven” (2012), MediaPost “Top 25 Innovators” (2010), Mediaweek “Media All-Star” (2009), and Advertising Age "40 Under 40" (2006) recognition.