ANDY FISHER
Chief Analytics Officer, Merkle

As Chief Analytics Officer at Merkle, Andy's primary responsibility is driving Merkle analytics innovation, especially in the intersection of CRM and media analytics. One of his other areas of specialization is helping bring new approaches in big data analytics to the network television and cable industries. Prior to joining Merkle, Andy was the EVP, Global Data & Analytics Director at Starcom MediaVest Group where he led the SMG global analytics practice. In this role he built and managed a team of 150 analytics professionals across 17 countries servicing many of the world’s largest advertisers. Prior to that role, Andy was Vice President and National Lead, Analytics at Razorfish, where he led the digital analytics practice and managed a team of modeling, survey, media data and business intelligence experts. He and his team were responsible for some of the first innovations in multi-touchpoint attribution and joining online/offline data for many of the Fortune 100. Andy has also held leadership positions at Personify and IRI. He is a frequent speaker and a co-author of “It Only Looks like Magic: The Power of Big Data and Customer Centric Digital Analytics”. Andy is an avid traveler having visited more than 100 countries. He also follows the chess world and is the former US high school chess champion. Andy holds a BA in mathematics from UC Berkeley and an MA in statistics from Stanford.