David is a Global Co-Leader of McKinsey Digital’s Marketing and Sales practice, our cross-functional team and set of subsidiaries that focuses on helping executives manage the strategy, organization, and infrastructure transformation required to become digital leaders. He has worked with companies around the globe, over the past 25 years, covering channel strategy, database marketing, online media, and brand strategy. His client experience spans across technology, retail, consumer goods, and financial services.
Before joining McKinsey, David led the Strategy and Analysis Practice at Digitas, a large global interactive agency. Earlier, he was a Partner with The Boston Consulting Group, where he was a leader in building their “Segment-of-One Marketing” and “E-commerce” practices. David holds BA in Economics from Harvard College and MBA from Harvard Business School.
David has published articles on topics around digital marketing, brand management and marketing segmentation. His recent article in the Harvard Business Review was on “Branding in the Digital Age.” He’s also a frequent speaker at marketing, digital and advertising forums including those hosted by the CMO Council, 4A’s, ITSMA, OMMA, and the Conference Board.
David was recently named one of the top 50 smartest people to follow on Twitter (@davidedelman) by Business Insider, and is a top Marketing “Influencer” with close to One Million followers on LinkedIn.