Duncan is Senior Vice President Advertising at comScore and is responsible for comScores global advertising product set (vME, VCE and uplift products). 

Duncan is a veteran of the digital media industry with more than 15 years of experience across ad tech and media sales organisations. Most recently, Duncan was CEO of Project Sunblock ltd, a brand safety viewability and fraud detection software which had offices in London, Berlin and Toronto. 

Prior to joining Project Sunblock, Duncan held a variety of senior roles in the online media industry, including co-founding Unanimis Consulting, a leading European brand and network sales house. As Commercial Director, Duncan was responsible for the strategic direction of Unanimis and launched multiple divisions including consultancy, in-game media, mobile and strategic partnerships. He also gained extensive experience monetizing the audiences of over 250 online publishers, ranging from eBay to the London Stock Exchange and the AA. 

Duncan is an active thought leader in the digital advertising space, having contributed to various industry events and publications. He holds a Bachelors with Honours from the University of Northumbria.