General Manager, Data Solutions

Eugene Becker is the General Manager of Merkle’s Data Solutions business.  He is responsible for leading and advancing Merkle’s data business, including data sourcing, data strategy, digital data for advertisers and publishers as well as international data solutions.  Eugene joins Merkle from eXelate where he led the development and commercialization of the eXelate data management platform that underpinned eXelate’s acquisition by Nielsen.  Eugene joined eXelate from WPP’s Xaxis division, where he established the analytics and audience strategy practices for the world’s largest agency audience buying platform. Prior to Xaxis, Eugene was the SVP of Analytics at MRM Worldwide, part of the McCann Worldgroup, where he drove digital analytics and built products that enabled channel planning, market mix modeling, and cross-channel dashboards.  He received a BA and an MA in Economics from Northwestern University.