GEORGE IVIE
Executive Director and CEO, Media Rating Council, Inc.

George was appointed Executive Director and CEO of the Media Rating Council, Inc. (MRC) in January 2000. Mr. Ivie’s background includes over 30 years of experience in auditing, evaluating and consulting for Media Research businesses, with a specialty in information technology. Prior to his appointment to Executive Director, George was EY’s lead
representative and advisor to the MRC, forming and leading a dedicated team that conducted all MRC audits and interacted with MRC management and member organizations.

George has a thorough knowledge of research best practices and methodology, data collection, information processing and editing operations, internal controls and reporting systems.

During 2004 and 2005, Mr. Ivie testified at two U.S. Senate hearings related to audience measurement of television and met with many congressional representatives (including numerous Senators, House Members and/or their staffs; the Black, Hispanic and Asian Caucuses; the Senate and House Commerce Committees, and the Senate and House Judiciary Committees)
to discuss media measurement issues and the MRC’s Industry-oversight role. Mr. Ivie also participated in a Federal Trade Commission (FTC) review of MRC policies and procedures, including facilitating the Commission’s review of an example audit; this review culminated with a 2005 FTC letter, issued to Congress, which re-affirmed support for the MRC self-regulatory
process.

Mr. Ivie also testified in front of the U.S. House Committee on Oversight and Government Reform in 2009 related to radio audience measurement, as well as met with numerous government officials and government bodies at the time. The Chairman of the U.S. House Committee also issued a letter re-affirming the MRC’s industry oversight function.