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JANE CLARKE
CEO, Managing Director, Innovative Media Measurement

Jane is the CEO & Managing Director of the Coalition for Innovative Media Measurement (CIMM).  She is responsible for developing CIMM’s strategy and vision and overseeing all day-to-day operations.  CIMM is an R&D coalition of leading video-based content providers (all the broadcast and cable network groups), media buying agencies and large advertisers formed to spur innovation in both TV and cross-platform measurement.

CIMM has launched game-changing proof-of-concept Pilot Tests for cross-media measurement with comScore, Symphony Advanced Media and RealityMine/TiVo Research. CIMM’s website provides high quality whitepapers on return path data, data enrichment and cross-device and cross-channel identity measurement, as well as a lexicon of industry terms.

Prior to CIMM, Jane has over 30 years experience in the media industry collecting and analyzing strategic insights into global consumers for Time Warner, Sesame Workshop and National Geographic.  Most recently, she was Vice President of Insights and Innovation at Time Warner Global Media Group where her work fueled marketing solutions across television, online, mobile and print.  She is on the Board of the Advertising Research Foundation and I-COM. She was a B&C Digital All-Star in 2014 and received a Leadership Award from ITVT in 2016.