Chief Data Officer, Publicis Spine
As Chief Data Officer of the Publicis Groupe from within Publicis Spine as well as Global Chief Data Scientist at DigitasLBi, Jason Kodish ("kodi") is driving the collective power of the talent within the Data and Analytics practices within the Groupe. Working as a leadership team that is uniting a team of more than 3,500 engineers, data scientists, analysts and tech leaders, we are creating the industry's most innovative and sophisticated engine (people, platforms and data) activating data across every facet of every day business as well as transformation initiatives for our clients.
During his ten-year tenure at DigitasLBi, Kodi has developed numerous analytics tools and methodologies, including the agency’s approach to attribution and the social listening/analytics methodologies for BrandLIVE, DigitasLBi’s real-time marketing platform. As part of the joint DigitasLBi Starcom team, Kodi received the 2014 Cannes Lions Bronze in Media for “The First Aids-Free Generation," with Bank of America, (RED). In addition, Kodi played a key role in helping to secure DigitasLBi’s 2014 Media Plan of the Year award for campaigns over $25 million in spending from Adweek—the first digital agency to win this prestigious honor. Kodi was also instrumental in 13 wins in 2014 for Motorola work, including an IAB Mixx Gold in the Tools, Tactics and Platforms, Augmented Reality category for the Moto X Interactive Print campaign.