EVP, Insights and Measurement, NBCUniversal
Kavita Vazirani is the Executive Vice President, Strategic Insights and Analytics, NBCUniversal. She leads NBCUniversal’s sales research, insights and data capabilities across every platform and partnership the company offers. Vazirani joined NBCUniversal from Comcast and reports to Krishan Bhatia, Executive Vice President, Business Strategy and Operations, NBCUniversal.
Prior to joining NBCUniversal, since 1997, Vazirani held a variety of senior roles at Comcast Cable Corporation in Media Research and Science. Most recently she served as Senior Vice President of Media Strategy and Media Sciences where directed the development and buying of media in excess of $1.5 billion with a focus on measuring ROI through econometric modeling and direct response measurement techniques.
Vazirani has been recognized as an Advertising Working Mother of the Year and by Comcast's Women in Leadership Wharton program. She is a graduate of the Betsy Magness Leadership Institute and serves on the IAB Video Leadership Board.
Vazirani holds a B.A. in Broadcasting from Columbia College in Chicago, and an M.A. in Professional Communications from La Salle University. Kavita resides in Hatfield, PA with her husband and 3 children.