Chief Data Officer
As Chief Data Officer, Rolf Olsen leads the agency's Marketing Sciences group (a team of more than 120 advanced analytics professionals across North America) and drives new tools and data partnerships for The LOOP, Mindshare's adaptive marketing engine.
Prior to joining Mindshare, Olsen served as SVP at iProspect as part of his ten-year tenure at the Dentsu Aegis Network across the U.S. and the U.K, including leadership positions at Carat, Copernicus, and more. At Carat, he grew and developed the agency's Advanced Analytics Group, which later became Carat Marketing Sciences. He also developed the Carat Media Analytics Platform, covering data and vendor management, visualization design and functionality, KPI definition, and usability design. At Copernicus he then led the integration of the Carat Marketing Sciences into the agency, spearheading research/analytics capabilities for clients, launching new products, and driving team development.
A respected industry thought leader, Olsen brings more than 17 years of experience to his role. His insights have been featured across publications including Advertising Age, AdExchanger, eMarketer, and more.