Tina Allan is EVP, Director Data Solutions at BBDO New York. In this role, Tina helps “the work work even better” by taking fuller advantage of all the analytical tools available at BBDO and partnering with Omnicom Media Group’s Annalect to augment what the agency already offers. As a connector, an accelerator and a collaborator, Tina focuses on marrying logic and magic to drive clients’ businesses forward.
She was most recently Chief Client Officer at RAPP. A 20-year veteran, Tina helped lead RAPP through changes across many of its core data-driven capabilities and disciplines. She worked closely with clients like American Family Insurance, HP, Mattel and Pfizer, and across sectors such as healthcare, automotive, B-to-B and retail, helping to deliver consistent, meaningful results driven by precision, purpose and aptly applied analytics. Among her roles were Chief of Creative Services, Chief of Client Operations, Managing Director and Chief Client Officer.