Whitney currently leads the Data & Analysis capability for the New York region. During her 8+ years at DigitasLBi, she has helped infuse the capability with a new standard of measurement, reporting, and insights. She got her chops working across a spectrum of digital and offline analytics projects, leading relationship strategy for multiple B2C initiatives and helping clients achieve maximum ROI in the digital space. She’s worked with a range of clients including Whole Foods, L’Oreal, and General Motors.
Previously, Whitney spent two years in Product Management at DataXu, where she spearheaded the development of their Data Management and Analytics suite of solutions and supported initiatives for Kellogg’s and General Mills.