EVP, Media & Data
Bill Tucker joined the 4A’s in 2014. He serves as the association’s central liaison with the industry media community and oversees the 4A’s media and data community, task forces, committees and forums. In addition, he develops strategic partnerships for the annual Transformation conference, the Data Summit and other initiatives, and is responsible for programming the media and data programs for these signature 4A’s events.
Tucker has held several prominent leadership roles in the industry. Most recently, he served as president of global client operations for Publicis Groupe’s Starcom MediaVest Group, where he worked for nearly 15 years. From 2007 to 2012, Tucker was MediaVest CEO; prior to that, he was president of client operations (2006–2007) and executive vice president/managing director (1999–2006). While at MediaVest, Tucker also held management positions that included executive responsibility for SMG Performance Marketing, under which SMG Search and Halogen (a direct response agency) are grouped. Before joining MediaVest, he was executive vice president/media director of N.W. Ayer & Partners and executive vice president of North Castle Partners and worked at advertising agencies ChiatDay and Saatchi & Saatchi. He regularly served as a 4A’s Media Policy Committee member.
Tucker earned his Bachelor of Science in accounting from Villanova University and attended the Stern School of Business at New York University, where he also served as an adjunct professor of the undergraduate program. He currently serves on the dean’s advisory board for the Villanova School of Business, the board for the nonprofit Partnership with Children, the board of the Advertising Research Foundation (ARF), and the advisory board of the Digital Place-based Advertising Association (DPAA). He was named a 2009 Ad Age Media Maven