Paula serves as a portfolio lead within the Horizon Digital practice focused on defining how brands leverage media, tech, data and content to engage consumers digitally. She and her account teams work closely with client technology partners, outside agencies, internal disciplines and vendors to leverage data to inform investment decisions and enhance media performance. This includes collaboration with data management, ad operations and analytics resources from a strategic and operational perspective. Paula oversees a portfolio of clients across a multitude of verticals including automotive, health, and entertainment brands.
She joined Horizon Media after a long tenure at Razorfish in her last role serving as the VP Global Media Director on the BlackBerry Publicis team. Hired by AvenueA in 2004, she worked on brands including Kellogg, Mercedes-Benz, Starwood Hotels, Capital One and Victoria’s Secret. At AvenueA/Razorfish, Paula oversaw media integration for full digital AOR capabilities across key accounts and launched the first client via the Razorfish ad exchange buying group ATOM Systems. Prior to AvenueA/Razorfish she was at Digitas NY working on the American Express Account.
Paula graduated from Gettysburg College in 1998 with a BA in Sociology.