For the past decade, Megan Pagliuca has been a pioneer in the development of programmatic media. Today, as Global CEO of Accuen, Megan is charged with evolving the capabilities of Accuen’s 400 planners and buyers as well as integrating the role of programmatic across Omnicom Media Group as digital media buying becomes more data-enabled. Accuen provides programmatic services to brands such as Pepsi and McDonalds.
Megan’s leadership began during the advent of programmatic at Right Media, the first advertising exchange, where she led Right Media’s Demand Side Platform business. Megan then brought her leadership capabilities to Merkle, a database marketing and technology firm, connecting programmatic media to customer data. As general manager, she launched and built Merkle’s digital media practice, taking it from inception to over $100 million in media spend in four years.
Megan holds a Master’s of E-Commerce from Bond University, in Queensland, Australia and a BA in Business Administration and Information Systems from the University of San Diego.