Executive Vice President, Data Strategy
Bryson Gordon is Executive Vice President, Data Strategy, Viacom. He leads the development of innovative data products such as Viacom Vantage, the industry leading advanced TV advertising platform, as well as integrated marketing and social data products. He also oversees the Marketing and Partner Solutions Insights group, which measures audience insights and analytics for the company’s advertising partners. Additionally, his purview encompasses exploring continued investment opportunities for Viacom’s data platform through strategic partnerships.
Previously, Gordon served as the Senior Vice President of Data Strategy at Viacom. Under his leadership, Vantage’s portfolio expanded to include new offerings, including Vantage Instant Audiences, Vantage Target Discovery and Vantage Studio Edition. He established Vantage as the market leader in predictive targeting and guided its adoption by many of the world’s largest advertisers. Gordon has been at the forefront of the transformation of television advertising through advanced applications of data science for audience targeting, measurement and attribution analytics.
Prior to joining Viacom in 2015, Gordon spent more than a decade at Microsoft leading consumer marketing, product management, and business incubation teams across Windows, Xbox, Office, Microsoft Store, and Surface. Within the Surface business, he created an Audience Marketing discipline that defined high-value influencer-segments, establishing data-driven pathways to fan cultivation. Earlier in his career, he led Consumer Product Management at McAfee Security, helping develop and market the company’s direct-to-customer subscription services.
Gordon holds a BA in English Literature from the University of Western Ontario and an MA from Cambridge University.