EVP Head of Marketing Science
BBDO New York
Sharona Sankar-King joined BBDO New York in September 2016 in the newly created role of EVP, Head of Marketing Science with the goal to deepen and expand BBDO New York’s data and analytic capabilities. Sharona brings more than 20 years’ experience to her new role. Those experiences include working with clients and products in telecommunications, retail, travel, financial services, healthcare, pharma, automotive, packaged goods, eCommerce, energy, technology and more. She was most recently Managing Partner, North America Practice Lead of Digital & Advanced Analytics, at MEC where her extensive experience in developing and productizing strategic analytic solutions for top tier clients allowed her to develop MEC’s digital attribution platform.
Prior to working at MEC, Sharona served as VP, Strategy and Analytics, at Rapp Collins Worldwide and Group Director of Digital Analytics at Experian. Sharona earned her Masters of Applied Statistics from Columbia University and considers herself as much of a Marketing Strategist as a Statistician/Data Scientist.