Tony Effik
Senior Vice President, Client Strategy, NBCUniversal 

Tony Effik is Senior Vice President, Client Strategy, NBCUniversal, where he is focuses on developing cross-portfolio strategy for NBCUniversal clients using the vast assets under the company’s umbrella.

Prior to joining NBCUniversal, Tony was Senior Vice President, Managing Director at R/GA, a firm focused on creating products, services, and communications for some of the world’s leading brands. At R/GA he was global lead of media and connections, helping bridge the worlds of media and creative. 

Before R/GA, Tony worked in strategic planning roles at other leading agency networks including JWT, M&C Saatchi, Wunderman, and Publicis.

Tony is on the faculty at Columbia University’s School of Engineering and Applied Science as Adjunct Assistant Professor, where he teaches a graduate course in digital business models. He has also contributed at an industry level to setting standards and best practice in both the US and UK, where he has both chaired and sat on Internet Advertising Bureau committees.

Tony is married with three children and has a degree in psychology, and is a postgraduate member of the UK’s Chartered Institute of Marketing.