Global Lead, Data Analytics

Simon is the global lead for Data Analytics at SapientRazorfish. For the past 20 years he has worked in marketing as a marketing data analyst. At SapientRazorfish, Simon leads the Data Analytics practice, which is accountable for measuring the effectiveness of SapientRazorfish's work on behalf of clients, and for generating new insight from digital.
Simon is a passionate advocate of using data analytics, to generate insight, that furthers our knowledge and understand of how marketing works.
Based in the UK, Simon sits on the Institute of Practitioners in Advertising (IPA) Strategy Group and the Valuing Creativity Group.

Simon is an engaging presenter who has presented at several global events including SXSW, Cannes, and global summits for Oracle and Adobe.