Agenda - February 7, 2017

We'll be exploring what's next for data through a variety of talks, fireside chats, and panels. You'll find our preliminary lineup below.

8:00 - Registration and Breakfast

9:00 - Welcome
Nancy Hill, President & CEO, 4A's
Bill Tucker, EVP Media & Data, 4A's
Host: Cathy Carl, Chief Marketing Officer, Essence

9:10 - Keynote
Rishad focuses on driving strategy and growth for Publicis Group Worldwide.  He is renowned worldwide in the industry for incubating new ideas, approaches, tools, and models for the next generation of data driven marketing, storytelling, and brand rethinking.  His addresses educate, provoke and inspire audiences worldwide to hear what's next and essential, courageously embrace change and the opportunity that comes with it.
Rishad Tobaccowala, Strategy & Growth Officer, Publicis

9:45 - Allstate CMO Discussion
Allstate is the largest publicly held personal lines property and casualty insurer in America, serving more than 16 Million households nationwide with a reported spend last year of over $400MM. This discussion joins Allstate CMO Sanjay Gupta with his creative and media agency leaders, Nina Abnee and Kathy Ring, in a robust discussion. Hear how Allstate is driving marketing transformation in a highly competitive category and the importance of data in making the transformation.
Sanjay Gupta, EVP - Marketing, Innovation & Corporate Relations, Allstate Insurance Company
Nina Abnee, Chief Client Officer, Leo Burnett
Kathy Ring, Chief Executive Officer, Starcom

10:20 - The Agency Data Imperative
Hear about the transformative applications of data from agency data and analytics leadership. We've gathered speakers to represent different types of agenices to understand the differences and similarities between their data mandate.Topics to include how data drives strategy and the implications on an organization.
Eugene Becker, General Manager, Data Solutions, Merkle
Paula Connard, SVP, Digital, Horizon Media
Rolf Olson, Chief Digital Officer, Mindshare
Sharona Sankar-King, EVP, Head of Marketing Science, BBDO
Moderator: Alexandra Bruell, Advertising Reporter, The Wall Street Journal

11:00 - Break

11:30 -  NBCUniversal: Innovations, Strategies, and Applications in Data from a Media Powerhouse
Tony Effik, Senior Vice President, Client Strategy, NBCUniversal
In discussion with: Bill Tucker, EVP Media & Data, 4A's

12:05 - Data Integrity and Quality Panel
The transcending importance of data quality - hear from leaders representing key constituents in the data ecosystem. Topics to include the quality of advertising, measurement, and audience/consumer data.
George Ivie, CEO and Executive Director, MRC
Luke McGuinness, GM, Data Monetization, LiveRamp
Dan Taylor, Managing Director of Global Display, Google
Michael S. Zaneis, President and CEO, Trustworthy Accountability Group
Moderator: Allison Schiff, Senior Editor, AdExchanger

12:45 - Lunch

1:45 - Programmatic’s Success in Driving Business Results
Hear from leading programmatic executives discussing the powerful business benefits of programmatic and automation to enhance and improve efficiencies, ROI, targeting, and real-time content delivery.
The TradeDesk
Mark Davenport, Senior Director of Analytics, The Trade Desk
Adam Heimlich, SVP Programmatic, Managing Director of HX, Horizon Media
Arun Kumar, Global President, Cadreon
Arthur Muldoon, Co-CEO, Amnet US
Megan Pagliuca, Global CEO, Accuen
Moderator: Kelly Liyakasa, Senior Editor, AdExchanger
 

2:25 - Data Driven Planning & Strategy
Hear from providers and users on the use of different types of data to drive media and marketing strategy.
Phil Cowdell, President, GroupM m[PLATFORM] N.A.
Aaron Fetters, Senior Vice President of Marketing Solutions, comScore, Inc.
Bryson Gordon, Executive Vice President, Data Strategy, Viacom
Simon James, Agency Leaders and Data Providers, SapientRazorfish
Moderator: Cathy Carl, Chief Marketing Officer, Essence

3:00 - Break

3:30 - Cross Channel ROI and Attribution: The Road Ahead
Understanding drivers of ROI across channels is a critical need for all marketers. There are a variety of solutions including Market Mix Modeling, multi-touch attribution and others . Hear from experts on how these solutions are currently being used and about the industry data and organizational challenges that need to solved to advance the current state.
Tina Moffett, Senior Analyst, Forrester
Nancy Smith, President and CEO, Analytic Partners
Alice Sylvester, Partner, Sequent Partners
Michael Wexler, Director of Digital Insights and Marketing Effectiveness, Citi
Moderator: Jane Clarke, CEO, Managing Director, Coalition for Innovative Media Measurement

4:10 - Closing Keynote
Cybersecurity is a critical issue for governments and businesses alike. Now, more than ever, in the wake of Sony, Russia-DNC and other high-profile hacking incidents. Hear keen insights from the expert who led cybersecurity efforts for the White House National Security Council, the US Department of Commerce and the cross-industry Coalition for Cybersecurity Policy and Law.
Ari Schwartz, Former Assistant to the President and Senior Director of Cybersecurity at The White House,  Venable

4:40 - Networking Reception