AGENDA

7:30am

Registration

8:30am

Welcome and Introductions
Bill Tucker, EVP, Media and Data, 4A's
Nancy Hill, President-CEO, 4A's
Shenan Reed, President, Digital, North America, MEC
(MC for Data Summit 2016)

8:40am

A Holding Company CEO's Perspective: A Fireside Chat
Nancy Hill with Michael Roth, Chairman and CEO, Interpublic Group

9:15 am

How Marketers are Using Data to Manage Customer Journeys, David Edelman, Partner & Co-Leader, Global Digital Marketing Practice, McKinsey

9:50 am

Industry Leaders' Perspectives: Empowering Marketing through Data
Radha Subramanyam, President of Insights, Research & Data Analytics, iHeartMedia
Shenan Reed, President, Digital, North America MEC
Tina Allan, EVP, Director, Data Solutions, BBDO New York
Sean Downey, VP, Americas Platform Solutions & Innovations, Google
Brian d'Alessandro, Lead Research Scientist, Marketing Science Group, Facebook
Moderated by Ron Urbach, Chairman, Davis and Gilbert LLP

10:35 am

Break

11:10 am

Data at the Heart — an Rx Discussion for Keeping it Healthy
George Ivie, CEO, Executive Director, Media Rating Council
Michael Tiffany, CEO, White Ops
Mark Davenport, Senior Director of Analytics, The Trade Desk
Amanda Richman, President, Starcom USA
Duncan Trigg, Senior Vice President, Advertising, comScore
Moderated by Joe Mandese, Editor-in-Chief, MediaPost

11:50 am

Strategy Leads Data and the Evolution of the Marketing Brand and Analytic Team Relationships
Susan Canavari, Chief Brand Officer, JP Morgan Chase
Sandra Nudelman, Head of Customer Marketing and Analytics, JP Morgan Chase

12:25 pm

Wrap-Up and Closing Remarks

12:30 pm

Summit Ends