7:30 AM         Registration and Continental Breakfast 

8:30 AM         Welcome and Keynote Introduction
                           Nancy Hill, President-CEO, 4A's 

8:40 AM         Keynote and Fireside Chat
                          Jonathan Nelson, CEO, Omnicom Digital                     

9:20 AM         Client Best Practices
                          Julie Fleischer, Director, Data + Content + Media, Kraft Foods Group

9:50 AM         Data-Driven Innovation/What's Next in Data
                          Joe Marchese, CEO, TrueX
                          Ben Jones, Creative Director, Google
                          Artie Bulgrin, SVP Global Research + Analytics, ESPN
                          Simon Rogers, Data Editor, Twitter
                          Moderated by Mike Shields, Senior Editor, The Wall Street Journal
          
10:20 AM        Break

10:50 AM        Agency Programmatic Trading Executives Panel
                           Brian Gleason, Managing Director, North America, Xaxis
                           Marco Bertozzi, President of Audience on Demand EMEA
                           and NA Client Services, VivaKi
                           Adam Kasper, Chief Media Officer, Havas Media, North America
                          
Moderated by Joanna O’Connell, Director of Research, AdExchanger

11:20 AM        The Client's View
                           B. Bonin Bough, VP, Global Media and Consumer Engagement, Mondelēz International

11:50 AM        Washington, DC, Data Updates                                           

12:10 PM         Wrap-Up
                           Summary and Closing Remarks

12:30 PM        Conference Ends