Welcome and Keynote Introduction
Nancy Hill, President-CEO, 4A's


A Holding Company CEO's Perspective: A Fireside Chat, Nancy Hill with Michael Roth, Chairman and CEO, Interpublic Group

9:20 am

How Marketers are Using Data to Manage Customer Journeys,  David Edelman, Partner & Co-Leader, Global Digital Marketing Practice, McKinsey

9:55 am

Industry Leaders' Perspectives: Empowering Marketing through Data, Radha Subramanyam, President of Insights, Research & Data Analytics, iHeartMedia, and Shenan Reed, President, Digital, North America MEC, Tina Allan, EVP, director data solutions, BBDO New York 

10:35 am


11:10 am

Making Sense of Today’s Measurement Crisis Through Data, George Ivie, CEO, Executive Director, Media Rating Council; Anne Hunter, Senior Vice President, Global Marketing Strategy, comScore, Inc.; Michael Tiffany, CEO, WhiteOps

11:50 am

Closing Keynote

12:25 pm

Wrap-Up and Closing Remarks

12:30 pm

Summit Ends